marketing communication

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the brief

To design a full range of marketing and promotional support for the duration of the season, culminating in the Grand Final at
Old Trafford.

the solution

A co-ordinated range of print materials, ranging from logo design to ticket wallets.

Tetley's Super League Marketing 1999 Season

the brief

To promote a 'bespoke' site, situated at the gateway to the Yorkshire Dales, of unique individually architect-designed designed dwellings.

the solution

Our strategy was to sell the pitch of Addingham, North Yorkshire by a carefully selected choice of both paper material (Retreeve linen classic) and illustrative style. The site was historically researched, photographed and written about.

Redrow Homes / Brochure

the brief

To produce a resource for dental practitioners explaining best working practices for use of X-Ray investigation into dental problems.

The Solution

The resource file had 10 sections containing 85 information sheets. We selected clear opaline pvc to form the outer for a ring binder mechanism. Inside the ring binder were 10 explanatory divider section headers each die-cut and tabbed. The pvc binder sits within an outer sleeve box for shelf practicality.

the brief

The Phoenix partnership asked Design Forum to create marketing support for a new software system product - SystmOne 'One patient one record', to be launched at the 2004 NHS conference in Harrogate. A 48 page product information guide along with exhibition display graphics stands and plasma screen projection proved to be a great success.

SystmOne / Intergrated Service & Strategy Report

the brief

A joint initiative between Leeds United FC, Leeds City Council and Leeds Lending Libraries to raise awareness of the benefits of reading to children aged 4-15.

The solution

The agency designed a series of collectable postcards to be given to children via schools and libraries. Each card featured a player portrait on the front and, on the reverse, an action shot with a personal quote about their favourite childhood books.

Winner of 'GOLD' Award, IPR Cream Awards 2002 – Best Use of Photography

LUFC Leeds Reads Initiative

IPR Gold Award

the brief

Raise awareness to the general public in the Humberside Region to the availability of help towards home insulation and energy supply efficiency.

The strategy

Point of sale dispensers were produced to take householder self-assessment questionnaires, along with information leaflets and branded reply envelopes. The campaign offered participants a chance to claim grants up to £2500 as well as been entered into a free prize draw to win up to £500 of energy for their home.