the brief

To create a cohesive range of promotional literature aimed at the national freight carriers.

the solution

Explain the benefits of using Britain's fastest growing independent truck and trailer rental company. Clear positive messages and response mechanisms have worked bringing Hill Hire a continued growth in an ever demanding marketplace.

Hill Hire plc

the brief

To produce a campaign to promote a new brand and a new product - Barley Books' gift book - to UK retail buyers.

the solution

An initial teaser campaign saw the undisputed king of naff gifts – soap on a rope – arriving on buyers desks with the key message, "wish you'd been given a Barley Book instead?". This was followed up with an eight page mini brochure, with a pop up gift book in the centre, which outlined the concept, different imprints, level of retail support and future plans for Barley's gift books.

Barley Books / Mailer

the brief

To produce a direct viral email aimed at customers and select clients, within the 20s - 30s age group, who would be interested in creating a personalised Valentine's card.

the solution

An HTML document was created and sent out using a promotional competition to engage and encourage consumer participation.The document allowed viewers to link directly to the website and competition page.