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| the brief Design and produce a suite of marketing literature for
direct mail the
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the briefTo write and design National Car Parks' the solutionA 24-page full-colour brochure, outlining NCP's stance on car parking issues relating to urban environments produced for circulation amongst opinion formers such as MPs and lobbyists.
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National Car Parks / Integrated Transport Strategy Report
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the briefTo create a new, improved look for the NHS Estates Annual Report and Accounts. the solutionIntroducing a secondary, vibrant colour to the existing two-colour image of NHS Estates brought to life an essentially factual document, especially with regard to bar charts, graphs and financial tables. For technical assistance the report was also written to CD.
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NHS Estates / Annual Report and Accounts |
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the briefTo raise the awareness of Leeds United F.C., its players and the City of Leeds to the media of competing clubs in the European Champions League. the solutionA media pack, player profile sheets and club brochure were conceived and written. A computer generated illustration of a European football was the focal image alongside expressive action photography featured throughout the suite of information literature.
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Leeds United F.C. / Champions League Media Information
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the briefTo devise and produce a self-contained corporate literature pack for group company information brochures and policy documents. the solutionA rigid, blue pvc porfolio with carrying handle and locking mechanism was screen printed in corporate colours, to contain die-cut section dividers. The pack was designed to accomodate various uses, for example: for tender proposals, for exhibition delegate's handouts, or for internal human resources.
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National
Car Parks / Marketing Pack
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the briefTo highlight the diverse range of insurance products and services Smithson Mason Group Companies are able to offer corporate, professional, leisure and domestic market sectors. the solutionSize is sometimes all important.
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Smithson
Mason Group plc / Corporate Brochure
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the briefTo devise and produce inward investment marketing literature and a multi-media presentation for the The Humber Trade Zone Initiative trade visit to China. the solutionAn A4 colour brochure – designed in English then translated into Mandarin Chinese – was produced, together with a co-ordinated multi-media presentation. Airport and Ferry terminal signage is also being produced, as well as exhibition displays.
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Humber
Trade Zone / Inward Investment Marketing
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the briefTo promote the soon to be launched MINI Convertible both with the motoring press and lifestyle media. the solutionThe MINI convertible is sure to be a head turner. The brochure has used dramatic digital illustrations showing how the MINI convertible will do just that. For example - the celebrity being ignored by the paparazzi as the MINI steals the limelight at a premiere. A 14-page booklet, specially produced envelope, and postcard style diary reminder,was sent to all relevant journalists. It was essential the finished product had a quality, substantial finish to excite journalists about the cars impending arrival.
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MINI Convertible / European Press Launch
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the briefTo promote the awareness and benefits, both ecological and finacial, in recycling waste created from the home environment.
the solutionOur proposal was to produce a recycling in the home guide
to be given free to visitors at the 2004 Ideal Homes show at Earls Court.
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WRAP / Recycling In The Home Guide
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the briefDesign and production of a series of documents reporting on a national programme of underpinning messsages to raise public awarness on recycling issues. The documents contained details of the national pr campaigns concieved by Ptarmigan Consultants, PR Week Consultancy of the Year 2002. in conjunction with WRAP. The documents were printed on recycled board and papers containing at least 75% de-inked post consumer waste and a maximum of 25% mill broke to comply with environmental standards.
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Rethink Rubbish / Annual Review & Summery Research Report
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| Design
Forum creates a wind of change for Knowles - the worlds leading engineering and construction consultants To co-incide with the launch of Knowles new corporate identity and rebranding, Design Forum was tasked with creating a new corporate brochure. A radical approach was proposed wich featured concept imagery based around actual hisorical case studies where Knowles through their expertise have delivered solutions to problems faced by their clients in areas such as arbitration, dispute avoidance and procurement advice. continue next page>> |
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