Design and produce a suite of marketing literature for direct mail
to existing patrons and general enquiry customers.

the solution

A 16-page brochure with integral locking pocket was produced to take a personalised letter and marketing literature specific to customer’s enquiries. Targeted customer bases included Hospitality Boxes, Unique Dine & View Packages, Corporate Entertainment and Individual Racing Packages. The literature was mailed within design branded envelopes.

the brief

To write and design National Car Parks'
response to the Government's integrated transport strategy.

the solution

A 24-page full-colour brochure, outlining NCP's stance on car parking issues relating to urban environments – produced for circulation amongst opinion formers such as MPs and lobbyists.

National Car Parks / Integrated Transport Strategy Report

the brief

To create a new, improved look for the NHS Estates Annual Report and Accounts.

the solution

Introducing a secondary, vibrant colour to the existing two-colour image of NHS Estates brought to life an essentially factual document, especially with regard to bar charts, graphs and financial tables. For technical assistance the report was also written to CD.

NHS Estates / Annual Report and Accounts

the brief

To raise the awareness of Leeds United F.C., its players and the City of Leeds to the media of competing clubs in the European Champions League.

the solution

A media pack, player profile sheets and club brochure were conceived and written. A computer generated illustration of a European football was the focal image alongside expressive action photography featured throughout the suite of information literature.

Leeds United F.C. / Champions League Media Information

the brief

To devise and produce a self-contained corporate literature pack for group company information brochures and policy documents.

the solution

A rigid, blue pvc porfolio with carrying handle and locking mechanism was screen printed in corporate colours, to contain die-cut section dividers. The pack was designed to accomodate various uses, for example: for tender proposals, for exhibition delegate's handouts, or for internal human resources.

National Car Parks / Marketing Pack

the brief

To highlight the diverse range of insurance products and services Smithson Mason Group Companies are able to offer corporate, professional, leisure and domestic market sectors.

the solution

Size is sometimes all important.
A traditional A4 depth but enlarged width give this corporate brochure a feeling of stature. The extra width allowed us to use larger picture areas and at the same time uncomplicated text areas surrounded by generous white space. Print finishing of spot uv lamination to the smaller pictures and corporate logos added the extra finishing touch.

Smithson Mason Group plc / Corporate Brochure

the brief

To devise and produce inward investment marketing literature and a multi-media presentation for the The Humber Trade Zone Initiative trade visit to China.

the solution

An A4 colour brochure – designed in English then translated into Mandarin Chinese – was produced, together with a co-ordinated multi-media presentation. Airport and Ferry terminal signage is also being produced, as well as exhibition displays.

Humber Trade Zone / Inward Investment Marketing

the brief

To promote the soon to be launched MINI Convertible both with the motoring press and lifestyle media.

the solution

The MINI convertible is sure to be a head turner. The brochure has used dramatic digital illustrations showing how the MINI convertible will do just that. For example - the celebrity being ignored by the paparazzi as the MINI steals the limelight at a premiere. A 14-page booklet, specially produced envelope, and postcard style diary reminder,was sent to all relevant journalists. It was essential the finished product had a quality, substantial finish to excite journalists about the cars impending arrival.

MINI Convertible / European Press Launch

the brief

To promote the awareness and benefits, both ecological and finacial, in recycling waste created from the home environment.

the solution

Our proposal was to produce a recycling in the home guide to be given free to visitors at the 2004 Ideal Homes show at Earls Court.
The guide had tabbed sectional dividers with benefit statements, helpful tips and celebrity endorsments.

WRAP / Recycling In The Home Guide

the brief

Design and production of a series of documents reporting on a national programme of underpinning messsages to raise public awarness on recycling issues. The documents contained details of the national pr campaigns concieved by Ptarmigan Consultants, PR Week Consultancy of the Year 2002. in conjunction with WRAP. The documents were printed on recycled board and papers containing at least 75% de-inked post consumer waste and a maximum of 25% mill broke to comply with environmental standards.

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Rethink Rubbish / Annual Review & Summery Research Report