the brief

To write and design an information guide of useful tips and essential information for women drivers.

the solution

Using graphic illustrations and situation-based photography in an easy to follow step-by-step guide. Written by motoring journalist, Sue Baker, the guide was given a top ten rating by ‘Womans Own’ magazine.

Green Flag / Glove Box Guide for Women Drivers

the brief

Design and produce an online promotion to position Tetley's brand to a male sportsaudience.

the solution

A floating Tetley's beer can, offering the chance to win free beer, and a banner ad were produced. They appeared for a seven day perios prior to the Tetley's Super League Grand Final across the 365 Corporation sports network, including: football, rugby union, cricket and Formula 1 websites.

Tetley's Super League/ Internet Promotion

the brief

To create a new, consistent and eye catching identity for the Rugby Football League's International Series between Great Britain and the touring New Zealand team in November 2002.

the solution

The rebrand demanded a complete redesign of promotional material for the Test Series including flyers and marketing literature, and all advertising including 48-sheet posters and press inserts.
The project subsequently achieved record crowds for a New Zealand Tour in this country with over 62,000 fans attending the three Test Matches at Blackburn, Huddersfield and Wigan.

Rugby Football League / Great Britain Rebranding

the brief

To maximise BUPA's sponsorship as the Official Health Partner of the XVII Commonwealth Games, held in Manchester in July 2002.

In particular, the campaign focused on BUPA's Lighten Up health programme, which combines a mix of motivational techniques, sensible nutrition and exercise to help people become slimmer, fitter and healthier.

the solution

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BUPA / Commonwealth Games Sponsorship

the solution

An interactive spectator event – Mind, Body and Soul – was staged in central Manchester at the time of the games.

To create the backdrop for the event, 15' hanging banners were digitally produced.

In addition, a 24-page colour booklet was produced to hand out to the crowds. This linked the fitness regimes of athletes to the Lighten Up programme and included exercises and recipes, plus a tear-off response mechanism.

BUPA / Commonwealth Games Sponsorship