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the briefTo write and design an information guide of useful tips and essential information for women drivers. the solutionUsing graphic illustrations and situation-based photography in an easy to follow step-by-step guide. Written by motoring journalist, Sue Baker, the guide was given a top ten rating by ‘Womans Own’ magazine.
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Green Flag / Glove Box Guide for Women Drivers
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the briefDesign and produce an online promotion to position Tetley's brand to a male sportsaudience. the solutionA floating Tetley's beer can, offering the chance to win free beer, and a banner ad were produced. They appeared for a seven day perios prior to the Tetley's Super League Grand Final across the 365 Corporation sports network, including: football, rugby union, cricket and Formula 1 websites.
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Tetley's Super League/ Internet Promotion
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the briefTo create a new, consistent and eye catching identity for the Rugby Football League's International Series between Great Britain and the touring New Zealand team in November 2002. the solutionThe rebrand demanded a complete redesign of promotional material for the Test Series including flyers and marketing literature, and all advertising including 48-sheet posters and press inserts.
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Rugby Football League / Great Britain Rebranding |
the briefTo maximise BUPA's sponsorship as the Official Health Partner of the XVII Commonwealth Games, held in Manchester in July 2002. In particular, the campaign focused on BUPA's Lighten Up health programme, which combines a mix of motivational techniques, sensible nutrition and exercise to help people become slimmer, fitter and healthier. the solution |
BUPA / Commonwealth Games Sponsorship
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the solutionAn interactive spectator event – Mind, Body and Soul – was staged in central Manchester at the time of the games. In addition, a 24-page colour booklet was produced to hand out to the crowds. This linked the fitness regimes of athletes to the Lighten Up programme and included exercises and recipes, plus a tear-off response mechanism.
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BUPA / Commonwealth Games Sponsorship
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the briefRL Polk the global automotive intelligence providers required a below-the-line strategy to raise awareness of a Polk European rebranding. the solutionAimed at car manufacturers and major car retail companies we initially created a 'natural evolutionary change' document using dramatic black & white images of animals. |
Polk
Europe / Polk European Rebranding
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the briefTo coincide with the european press launch in Paris a suite of literature in six european languages. |
Polk
Europe / Polk European Rebranding |
the briefRepair- Lline Ltd required a brand name , brand identity and packaging design for their new consumer service which supplys a 24/7 PC support line on a low premium number. the solutionIt does what it says on the box. The name conceived, the brand mark registered and the graphic illustration, created with a universal market in mind, now applied to point of sale, marketing literature and website. |
PC
Systmfix / product identity and packaging design |
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